A growth strategy is an organization’s plan for overcoming current and future challenges to realize its goals for expansion. Failing to think strategically will mean that an organisation will become reactive, vulnerable to threats and closed to opportunities. Organisational strategy needs to be took a highly structured approach to strategy development known as strategic planning. the practical implications for organisational operations and activities must be thought through and put into practice. This involved an annual process of putting plans in place for the coming year and beyond. A flexible but focused approach will put organisations in a better position to deal with setbacks and to respond to new opportunities as they emerge.
Organisations still need to gain a clear understanding of the market place and their strategic position within it. Examples of growth strategy goals include increasing market share and revenue, acquiring assets, and improving the organization’s products or services.
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